Educating students on how beauty brands are
built–from idea to icon–led by industry experts and the
innovators behind one of the most influential brands
of the last decade. 

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SOL DE JANEIRO – FROM CULT FAVORITE TO GLOBAL FORCE

Real numbers. Real growth. Real lessons in brand-building.

$2B+
Annual Global
Retail Sales Reached
in Just 10 Years
130+
Industry Awards & Accolades
No. 1
Global Sephora
Body Brand of the Decade
FASTEST GROWING BRAND
@ ULTA
6M+
Organic Followers on Social Channels
EVERY 4 SECONDS
1 Brazilian Bum Bum® Cream
is Sold Globally*
*Based on 2024 internal global sales data.

Our mission

to spark confidence, bold thinking, and entrepreneurial curiosity in the next generation of beauty industry leaders.

EST. IN 2026

Building
brighter thinkers

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BE PART OF WHAT’S COMING NEXT

Sign up to receive updates about the Sol de Janeiro Academy, launching Summer 2026 in New York City.

Sign up to receive updates about the Sol de Janeiro Academy, launching Summer 2026 in New York City.

WHAT YOU
NEED
TO KNOW

WHAT YOU
NEED
TO KNOW

Located in New York City, the Sol de Janeiro Academy is a tuition-based, weeklong program designed to give high school students a behind-the-scenes look at one of today's most influential beauty brands. Led by Sol de Janeiro insiders and beauty industry experts, the Academy will cover strategy, creativity, and
real-world insight across product, brand,
and business. Please note that final program details, session dates, and availability are subject to confirmation based on interest and operational planning.